GSU Spring Fling 2025
print & digital assets / Campaign Design
Spring Fling is a week of signature events beginning with the Spring football game, the annual PantherPalooza Spring Concert, the Spring Carnival and other campus exclusive events. Working with one other designer, we created a total of 147 deliverables. I was responsible for approx. 100 of those deliverables.
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Worked with my team to strategically create an engaging campaign to promote the Spring Carnival with 4,100+ attendees. I updated preexisting materials and created new materials for a total of 52 deliverables.
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I created an entirely new campaign with print and digital materials to promote PantherPalooza. The social Instagram post I created was shared on the headliner’s, SEXYY RED, Instagram and was viewed by at least 5.2 million people.
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This event was unfortunately canceled before any materials were spread to the public. Before cancelation, there was an interactive social media giveaway planned for a free ticket to A) create excitement for the Showcase and B) generate a larger media presence through user engagement.
Spring Carnival
Worked with my team to strategically create an engaging campaign to promote the Spring Carnival with 4,100+ attendees. I updated preexisting materials and created new materials for a total of 52 deliverables.
Round 1
general marketing push
A-Frame
Flyer
Instagram Square
Visix screen
Panther Involvement Network (PIN) thumbnail
Flyer
Instagram Square
Visix screen
Round 2
call for student performers
Instagram Squares
Round 3
an emphasis on imagery
A-Frame
Yard Sign
Visix screens
Day of Event Social Push
Run of Show assets
Instagram Story
Instagram Story
Instagram Story
Instagram Story
PantherPalooza
I created an entirely new campaign with print and digital materials to promote PantherPalooza. The social Instagram post I created was shared on the headliner’s, SEXYY RED, Instagram and was viewed by at least 5.2 million people.
Round 1
general marketing push
Instagram Story
Instagram Square
Visix Screen
A-Frame
Flyer
Poster
Round 2
Artist announcement: Primary
Instagram Story
Instagram Square
Visix screen
Panther Involvement Network (PIN) thumbnail
Secondary Social Assets
Instagram Square
Instagram Square
Day of Event Social Push
Run of Show assets
Instagram Story
Instagram Story
Greek Showcase
This event was unfortunately canceled before any materials were spread to the public. Before cancelation, there was an interactive social media giveaway planned for a free ticket to A) create excitement for the Showcase and B) generate a larger media presence through user engagement.
General Assets
Panther Involvement Network (PIN) thumbnail
Flyer
Visix screen